Seo gives the idea of working of search engine and what people looking for in the internet. Content is the main factor of seo and the entire website. It also involves regular updating of content, proper html tagging, keyword density for respective content and search engine indexing process. The term seo is also known as search engine optimizers as it refers to a team or an industry that makes optimization for different client. It is also linked with website development and designing process as it requires some html editing in the content. Content editing, images, videos. Shopping carts, web site design are the general term used for describing for search engine friendly

During the mid of 1990 all the optimizers and content providers was started the optimizing of sites. All webmasters just submitting the address of pages to different search engine and search engine will crawl the pages at that time. Search engine downloads that files and store in its server and where indexer extracts the various information about the content. It specifies the weight of the words, about different words, where it is located, date information and all linking to the pages. As importance of ranked sites increases daily they created a path for white hat and black hat seo optimizers.

Keyword Meta tag and indexing files are the early information about which search algorithm are based upon that is provided by the webmasters. Sometimes keywords choice in Meta tag harms the actual content of site in appropriate representation of its actual content. This can imbalance the rank of pages and make it irrelevant searches. Larry page and Sergey Brin of Stanford University developed a mathematical algorithm known as Page rank that is based upon quality and different links. It provides the page rank for website in respective 10 of totals as higher the page rank higher is the surfer for that website.

Adsense Calculator: It allows Google ad sense users to calculate how much they can earn daily monthly and yearly. Inside the calculator Daily page impression, Click through rate and Cost per click are the necessary term to calculate the earnings.

Advance Meta tag generators: This allows us to add Meta tags to our sites. It makes the website more visible in search results.

Alexa Rank Comparison: It shows the traffic information of any website using millions of Alexa toolbar users. It gives the details of site search in 3 months and its full description.

Code to text ratio: It measures the information about the text and anchor text from the website pages and represents a content ratio based on this information. Higher code to text ratio means higher chance of appearing in the search results and maintaining a good page rank. Search engine uses the code to text ratio in their index algorithm.

Domain age: Age is the major factor for every websites. In respect to new domain older domain may be get a low ranking in search engine results.

Keyword suggestion for Google: This tool helps us to find a relevant and popular keyword for web site pages. How many times a given term occurring is the main concept behind the keyword suggestion.

Indexed pages: it will return u all the possible links count for URL via searching in the entire search engine. This will vary search engine to search engine as it depends to search engine how much they have crawled the links.

Keyword cloud: It provides details of keyword in a websites. We can see the keyword with higher density easily.

Keyword density: Search engine determines that which term of websites is more relevant. The accurate keyword will produce higher search engine results. It will be balanced throughout the websites correctly not to long not too short.

Link popularity: It emphasizes the link between the WebPages and different websites. Search engine used it to determine the website position in search results. Site with more inbound links will get higher position comparison to similar site with fewer links.

Page Rank lookup: It describes the popularity of any websites. Higher the page rank higher is the popularity and more viewers to that websites.

Obviously, there are thousands of strategies that different firms undertake to achieve all the above things. One prime important strategy that is used by all firms is ‘SEO’.

Well, what is this and what is its importance will be dealt with a little later. Initially, one point to be discussed before SEO is ‘a search engine’.

Whenever you want to gain any informational detail about anything, you can easily enter into certain sites like ‘Google’, for example, and enter the topic to be searched. Automatic search happens and different results are in front of you. Sites which perform these searches are called search engines. Have you ever thought how the ranking of the search results is done? What is the importance of being among the top rankers? The ranking is obviously done by the search engine itself. This task is performed using certain algorithms and these algorithms use certain features as the judging factor in their algorithms.

Search Engine Optimasation motive

Now, coming to SEO, this is an abbreviation for Search Engine Optimization or Optimizer. Search Engine Optimization is the process of bringing a result to the highest position in the search result. Obviously, the websites on top of the search result list gain higher weightage compared to the others in the list. One reason for this is that clients who are in haste will use the site mentioned on top itself rather than navigating through rest of the result and the others will obviously go stepwise top to bottom.

Thus, we have seen the need for using SEO. There are certain sites that act as providers of search optimization, that is, they optimize the websites that hire them for the purpose. One very important issue not to be forgotten here is, which SEO to acquire? You must be extremely aware of the means undertaken by the SEO. Certain optimizers acquire unfair means to achieve their goal. You must always gather all information regarding their ways of doing their work, their previous tasks and their trust graph.

If you neglect this, you may find your website in great trouble. The search engines can even remove your site from the list forever if any unfair mean was employed to optimize your site. If a black mark occurs at your side, it remains there forever.

Thus, SEO should be very cleverly and intelligently chosen so that it proves a boon to the company rather than a bane.